We were approached by UKRI (UK Research & Innovation) to design and produce an animated explainer video highlighting the basics of the immune system.
KPI Snapshot
194,000 views – well above typical UKRI performance (10k–100k), placing it among top-performing content
Strong engagement for research-led content
~0.04% engagement rate – above average for the sector
A high-impact video delivering exceptional reach and strong audience response, outperforming standard UKRI benchmarks.
We were provided a script and after creating the initial storyboards and style frames the piece was animated using Cinema4D and Aftereffects.
Selected frames
Through our network of affiliated partners, we commissioned a voice over artist who has worked with us on many projects and sourced and obtained the audio license for the underlying soundtrack.
Selected frames
