We were enlisted by PrimeSys, a recently established IT specialist company, to conceptualise and develop a fresh brand identity system along with a website.
Based on the idea of the first importance; demanding the fullest consideration. First in order of time, existence, or development; earliest; primitive. Using a numeral “1” in the negative space of the “P” of PrimeSys creates a strong icon, simple and elegant using basic geometric shapes, sybolising “simplifying the complexity of IT systems.”
Based on the idea of being first or the best (Prime). Erecting a flag on the moon or on a mountain peak to mark getting there first, prime position. Also depicts being fluid and flexible to a clients’ needs and being agile and adaptive to custom solutions.
Based on the idea digital signals; 1’s and 0’s. Using a 1 and 0 to create the “P” icon. The dot of the “i” has been changed to mimic the icon to give consistency and brand recognition when used as separate elements.
The website was a bespoke build using WordPress. Features include Zendesk integration for tracking downloads and lead generation.
