BRAND IDENTITY
We were tasked with crafting a brand identity for an expanding physiotherapy and sports injury clinic, nestled within the five valleys.
- Client: Five Valleys Physiotherapy & Sports Injury Clinic
- Sector: Healthcare
- Location: Stroud
The number 5
The founding directors, all accomplished physiotherapists and clinicians with experience in the GB Olympic Team, inspired the design of our logo icon. It pays homage to the original five founders, symbolising their connection to both the five Olympic rings and the Five Valleys where the clinic is rooted.
The solution
Our solution comprised a robust brand icon and typographic style, seamlessly adaptable for implementation across livery and various clinic settings.
The brand marque or icon is versatile, suitable for different settings, whether it’s embroidered on company garments and uniforms or used on social media and digital platforms.
The secondary logo incorporates all company descriptors within, which typically constitutes excessive information for a logo lockup. This version is intended for sparing use, primarily for official documents when necessary.